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Essay代写范文-商业伦理准则和行为

发布时间:2021-07-22 09:21:51 阅读:2156

案例简介

  • 作者:致远教育
  • 导读:商业伦理是一门关于商业与伦理学的交叉学科,是商业与社会关系的基础。商业伦理通常是商业世界的行为准则和道德体系。通常由商业的利益相关者确立,共同维护商业的秩序。比如
  • 字数:1982 字
  • 预计阅读时间:6分钟

案例详情

商业伦理是一门关于商业与伦理学的交叉学科,是商业与社会关系的基础。商业伦理通常是商业世界的行为准则和道德体系。通常由商业的利益相关者确立,共同维护商业的秩序。比如:诚实、保证员工良好的工作环境、良好的客户关怀和服务。本篇Essay代写范文主要是探讨商业伦理准则和行为。

商业伦理准则和行为

INTRODUCTION引言

ETHICS

Ethics are principles and standards that guide behaviour in the world of business. Ethics can also be defined as the right or wrong, acceptable or unacceptable behaviour within an organisation. Ethics are more of a theory or system of morality in the world of business. Ethics are determined by key stakeholders of an organisation.

伦理是指导商业世界行为的原则和标准。道德也可以被定义为一个组织内正确或错误、可接受或不可接受的行为。在商业世界中,伦理更多的是一种道德理论或道德体系。道德是由组织的关键利益相关者决定的。

Examples of ethical acts are as follows below:

v Honesty and truthfulness.

v Ensuring good working conditions of the employees.

v Employment of all kinds of personalities.

v Good customer care and services.

v Fair treatment to all the employees.

Examples of unethical acts are as follow below:

v Conflict of interest.

v Stealing.

v Alcohol and drug abuse.

v Lying to supervisors.

v Discrimation of certain employees.

Moreover there are key influences that determine ethical behaviours in an organisation such as personal values of an individual, supervisor influence, senior management influence, lack of punishment and co- worker influence. Furthermore when an employee acts ethically it brings about peace, harmony and good relationships within the organisation at large.

PROFIT

Profit can be defined as making of progress in a business. Profit is a high target for many organisations and there are ways or techniques used so as to maximise the generation of profits. Profits always make an organisation grow stronger and stronger and a business that does not make profits leads to failure of the business and affects the employee's performance. There are two sides of profit making motives in many organisations for example the ethical way and unethical way of generating profits.

ETHICS AND PROFITS

Ethics are very important in any organisation as well as profits. Ethics helps to determine the behaviour of the organisation while profits help the growth of the organisation. It is quite realistic to state that Ethics and Profits go together in the benefit of the organisation at large together with it's employees. SIMON CAULKIN says, “It's a marriage of opposites which can be made to work”.. With the above statement it shows that ethics and profit can be balanced against each other meaning that existence of ethics in an organisation can lead to profits.

Every business owner wants to make a huge amount of profit. Focused and smart business owners will maximize profits by ethical means. Unfortunately, not all businesses do this nowadays. You can always find large numbers of the other types such as the greedy tycoons, whose motives for making profits is always fast and unethical in all means.

FACTORS THAT SHOW ETHICS AND PROFIT CAN BE BALANCED AGAINST EACH OTHER.

CODES OF ETHICS

Organisations that have codes of ethics tend to be performing very well. Good values and morals in an organisation lead to good decision making and thus maximisation of profits. Codes of ethics guide employees to act accordingly for example to deliver good customer care and services that attracts customers and thus increase profits through sales. Companies with codes of business ethics or conduct produce an above average performance when measured against a similar group without codes of business ethics or conduct. The co-operative bank in the United Kingdom is an example of an ethical organisation which is branded as an ethical organisation.

CORPORATE SOCIAL RESPONSIBILITY AND ACCOUNTABILITY

Social responsibility and accountability exists in the business world with the main aim of making profits. McWilliams & Siegel, (2001) describe CSR as “actions that appear to further some social good, beyond the interest of the firm and that which is required by law.” Corporate social responsibility and accountability guides organizations to act ethically and by abiding to ethical rules and regulations it helps in the whole process of profit maximization of the whole organization. Corporate Social Responsibility is viewed, as a set of policies,practices, and processes which are integrated into business operations, supply chains, and decision-making processes within the organisation and usually include issues related to business ethics, society investment, environmental well being, governance, human rights, the marketplace as well as the workplace. Socially responsible organizations have enhanced brand image and reputation. Consumers are always drawn to brands and companies with good reputations in Corporate Social Responsibility related issues. An organisation regarded as socially responsible always benefit from its reputation within the business community by having increased ability to attract potential customers and trading partners. Reputation is not easy to attain but through Corporate Social Responsibility with relation to business ethics it helps organizations secure a respectable name and ability to maximize profits. Moreover corporate social responsibility guides the behavior of the organisation.

FAIR TREATMENT AND WAGES

Employees work at their best performance when they are well treated with the management. Fair treatment and wages is one of the aspects of ethical issues that organisations needs to abide to so as to keep their employees. According to Moskowitz, (1972); Parket & Eibert, (1975),Soloman & Hansen, (1985) “Firms may actually benefit from socially responsible actions in terms of employee morale and productivity “. Employees morale can be increased by the management through rewards and acknowledgement of their performance in a period of time. Generation of profits becomes more easier and realistic when there is a good and reliable workforce such as motivated employees. Organisations that improve working conditions and labor practices often experience increased productivity and thus leads to profit maximization.

Ethical principle

Respect for autonomy

This Ethical theory can be used to guide the management on how to manage and control their employees by giving them a freedom of speech and choice of acting ethically.

Taking a long time view

Business ethics often helps the profitability of a company when they take a long-term view of their business. In this case an organistion needs to view and reflect on its policies and procedures and determine what is acceptable and what is not acceptable. Many organisations are looking for ways to make cash in the short term unethically, but the ethical organisation is the one that does it the right way by taking a long time view. This means working on customer loyalty, quality products, service, trustworthy and honesty. When organisations take this approach, they definitely build up the reputation of being a good and reputable organisation, and their ethical ways lead to long-term profitability thus ethics and profit go hand in hand. Bill George from Harvard Business School (2008) states that, “Good ethics is good business. There is a direct correlation between behaving ethically and creating long-term shareholder value.”

Level of trust

Ethical organisations are linked with the highest level of trust form the management together with their employees. Always people want to feel they can trust others, for instance customers are to feel that they can trust the sellers. Whenever a customer walks into a store he or she expects not to be cheated and with the presence of ethical organisations customers feel more comfortable to deal with any business deal as they believe on the reputation of the organisation. The trust that customers are seeking is always manifested in individuals such as the owner, a sales person, or other employees of the organisation. When a customer has a good experience with organisations that treats them ethically, they are more likely to go back to the organisation and thus give them more of their business which leads to maximization of profit.

Good ethical practices

When an organisation devises good ethical practices such as recruiting according to the level of experience and qualification of the candidates it ensures that the best workers are hired. This creates efficiency and improves productivity. This is displayed by increased level of sales and thus leads to profits. Acceptable ethical acts enhances morale in the company which is achieved through ensuring that reward and recognition of employees is done in an acceptable way. Enhanced morale improves the production sector as well as the product selling activities. The sales staff triples their efforts whereas the production staff improves their mode of delivery. This translates into increased revenues of the organisation. The practice of ethical behavior in an organisation can help to reduce costs of unnecessary acts of unethical acts such as negligence, customer complaints and carelessness at workplace.

LOSS OF CUSTOMER LOYALTY

Customer loyalty is very important in the prosperity of any business. Organisations needs to maintain good customer service skills so as to keep their customers. Due to unethical acts that exist in some of the organisations it leads to loss of customer loyalty where as the customers do not feel the urge to come back to the organistaion. For instance a sales person of a company trying to sell some of the products in a high street and decides to add up the prices so as he can get something out of the sales which is against the company's policies and procedures. Another scenario would be for a new or returning customer to come into contact with a worst customer service that is encountering with an aggressive and rude sales assistant. There is a saying that “A CUSTOMER IS A KING” which makes customers demand that extra care and attention while shopping.

顾客忠诚对任何企业的繁荣都是非常重要的。组织需要保持良好的客户服务技能,以便留住客户。由于一些组织中存在不道德行为,这会导致客户忠诚度的丧失,因为客户没有回到组织的冲动。例如,一家公司的销售人员试图在商业街上销售一些产品,他决定把价格加起来,这样他就能从销售中得到一些违反公司政策和程序的东西。另一种情况是,新客户或返乡客户接触到一个最差的客户服务,而该客户服务遇到了一个咄咄逼人、粗鲁无礼的销售助理。俗话说“顾客为王”,这就要求顾客在购物时要格外小心。

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